Digital Marketing Course In Delhi

 

A thorough course on digital marketing is available at the IIDL Institute in Delhi. It covers a wide range of topics that are crucial for anyone wishing to begin or grow in the profession. An outline of what to anticipate from the course is provided below:
Modules of the Course
several important topics are covered in-depth in the IIDL Digital Marketing course, including:

 

1-    Search Engine Optimization (SEO)

SEO plays a major role in the Digital Marketing course. The SEO module aims to provide students with the necessary tools to increase their website's search engine presence and generate more natural traffic. The main elements of IIDL's SEO instruction are as follows:

Overview of SEO

Recognizing the significance of SEO and its definition.
A summary of search engine algorithms and their impact on the ranking of websites.
Keyword Study

methods for identifying and choosing the appropriate keywords.
Research tools for keywords: SEMrush and Google Keyword Planner.
Page SEO

the best methods for improving individual web pages.
Headers, URL structures, title tags, Meta descriptions, and content optimization are all components of on-page SEO.

2-    Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

The IIDL Institute's SEM module is meant to give students thorough instruction in paid internet marketing techniques for using search engines to direct relevant traffic to websites. An outline of what to anticipate from IIDL's SEM training is provided below:

Introduction to SEM

Google Ads

Campaign Strategy and Planning

Bidding and Budgeting

Ad Extensions and Enhancements

Targeting and Audience Segmentation

3-    Social Media Marketing (SMM)

Social Media Marketing (SMM) module aims to provide students with the abilities and information required to utilize social media platforms in an efficient manner to advertise businesses, interact with audiences, and increase traffic. An outline of what to anticipate from SMM training is provided below:

 

Essential Elements of SMM Instruction

Introduction to Social Media Marketing

Social Media Platforms

Creating a Social Media Strategy

Content Creation and Management

Social Media Advertising

Community Building and Management

Analytics and Reporting

Advanced SMM Techniques

Case Studies and Real-World Applications

4-    Local SEO

Training on Local SEO

Local SEO module is made to assist students in optimizing their businesses for local search results, increasing their visibility to local clients. Below is a summary of the contents covered in the Local SEO training:

 

Essential Elements of Training for Local SEO

Introduction to Local SEO

Google My Business (GMB)

Local Keyword Research

On-Page Local SEO

Local Citations and Directory Listings

Online Reviews and Reputation Management

Local Link Building

Mobile Optimization

Tracking and Analytics

Advanced Local SEO Strategies

5-    WordPress Management Performance Tracking and Analytics

WordPress Management and Performance Tracking
WordPress Management and Performance Tracking module focuses on giving students the know-how they need to effectively administer WordPress websites and use analytics tools to track their performance. This is a thorough rundown of all the topics covered in the training:

Important Elements of Training in WordPress Management

 

Introduction to WordPress

Setting up WordPress

Content Management

Plugins and Widgets

User Management

Security and Backup

SEO for WordPress

Performance Optimization

6-    Google Analytics

Google Analytics module aims to teach students how to track, analyze, and interpret website data in order to make well-informed decisions that propel corporate success. This is a detailed rundown of what to anticipate from Google Analytics training:

 

Important Elements of Training in Google Analytics

Introduction to Google Analytics

Account Setup and Configuration

Navigating the Interface

Key Metrics and Dimensions

Tracking and Reporting

Audience Analysis

Acquisition Reports

Behavior Reports

Conversion Tracking

Advanced Features

Google Tag Manager

Real-Time Reporting

7-          E-Commerce Marketing

8-          Keyword Research

9-          YouTube Marketing

                      Email Marketing

                     Content Marketing

                    Affiliate Marketing

                     Dropshipping

                    Influencer Marketing

                   Blogging

                   Podcast Marketing

                 Professional Blogging

 

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