Marketing Gyan Guru

Affiliate Marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts. In simpler terms, it's a way for individuals or companies (affiliates) to earn commissions by promoting other people's or company's products or services. Here's how it typically works: Affiliate : This is the person or company that promotes products or services. They could be bloggers, influencers, website owners, or anyone with an online presence. Merchant : This is the business or company that owns the product or service. They provide the product or service that the affiliate promotes. Affiliate Network : In many cases, there's an intermediary called an affiliate network that connects affiliates with merchants. The network helps manage relationships, track sales, and handle payments. Promotion : The affiliate promotes the merchant's products or services through various mark...

PPC, or Pay-Per-Click Advertising , is a digital marketing model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Here are some key aspects of PPC advertising: Platforms : The most popular platforms for PPC advertising include Google Ads, Bing Ads, and social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Each platform has its own unique advantages and target audience characteristics. Google Ads : Google Ads is the most popular PPC advertising system. Advertisers can create ads that appear on Google’s search engine results pages (SERPs) and other Google properties. Google Ads operates on a pay-per-click model, where users bid on keywords and pay for each click on their advertisements. Keyword Research : Effective PPC requires identifying the keywords that potential customers are using to search for related products or services. Key...

  Email Marketing is a powerful tool for businesses to connect with their audience, promote products or services, and build relationships. Here's a breakdown of what it involves: Building an Email List : This involves collecting email addresses from people who have given you permission to send them emails. You can do this through sign-up forms on your website, at events, or through other means. Creating Compelling Content : Once you have an email list, you need to create content that engages your subscribers. This could include newsletters, promotions, updates, or valuable resources that are relevant to your audience. Segmentation : To make your emails more targeted and relevant, you can segment your email list based on factors like demographics, past purchases, or interests. Personalization : Personalizing your emails based on subscriber data can increase engagement. This could include addressing subscribers by name or recommending products based on their past purchases. Design a...